nara or Freshservice
As quick to roll out as Freshservice. With AI that does the work.
nara and Freshservice are both ready within a few weeks and include a ticket system, portal and asset management. With nara, the AI agent for all employees comes with every plan: it takes requests in Teams and by phone and resolves them itself, right down to the laptop.
The difference in brief
Freshservice is a cloud-based ITSM from Freshworks, licensed per agent. The classic AI agent for employees comes only with the Enterprise plan, with 1,200 sessions per license per year. The new AI Agent Studio is only a free promotional offer in Growth, Pro and Enterprise until 31 Dec 2026, and Freshworks has not yet named a price after that. Copilot for the IT team costs an extra $29 per agent per month (as of October 2026). [1][9]
nara is an AI-native ITSM with every module in one price. The AI agent is open to all employees, in every plan. It checks the device, fixes the problem and records every step in the ticket. nara runs alongside Freshservice within one to two weeks and, if you want, replaces it in about six weeks, with your ticket history.
Comparison at a glance
Information on Freshservice comes from public sources of the vendor and third parties. The numbered sources are listed at the end of the page.
nara
AI-native ITSM
Freshservice
As of October 2026
Ticket system, self-service portal, service catalog
Yes
Yes
Problem and change management, SLAs
Yes
Yes
CMDB with discovery, license management
Yes
Yes
AI agent for employees
In every plan
Automation
Set up in your own words
Workflow Automator; orchestration capped per plan, add-on packs at $250 per 1,000 transactions [1]
Operation
Cloud in Germany; for large enterprises also entirely in your own data center, AI included
Cloud, region selectable (including the EEA) [2]
AI processing and use of your data
Exclusively in the EU, no training on customer data
Phone
A dedicated phone number and Teams calls; nara recognizes the caller, unlocks accounts and resets passwords during the call
Getting started
Alongside Freshservice in 1–2 weeks, full switch in about 6 weeks
2–4 weeks to go live, according to Compare the Cloud [3]
Where nara leads
The AI agent comes with every plan.
With nara, the AI agent is open to all employees, whatever plan you have, and the IT team works with the same assistant. In Freshservice, the classic AI agent is part of the Enterprise plan and capped at 1,200 sessions per license per year; the new AI Agent Studio comes with Growth, Pro and Enterprise only as a promotional offer until 31 Dec 2026. Copilot for the IT team is an add-on from the Pro plan, at $29 per agent per month. [1][9]
The AI sees the request through.
An employee calls through Teams because her VPN won't connect. nara asks which laptop she is on, finds the stuck service, restarts it once she gives the OK and closes the ticket with its findings. nara Edge makes this possible: it runs on Windows, macOS and Linux, only opens outbound connections and checks services, network and updates right on the device. You decide which steps need approval.
Employees ask wherever they are.
In Teams chat, by Teams call, on a normal phone number or in the nara app. On the phone, nara recognizes the caller and handles the request during the call, for example by unlocking an account or resetting a password. Anyone who prefers a person presses 0. This especially helps colleagues who don't work at a desk, such as in the warehouse or out in the field.
You describe workflows in your own words.
You say how an onboarding or an order should run. nara builds the workflow, shows every step, tests it and only goes live after your approval. You set approvals, permissions, categories and SLAs the same way, without programming or consultants, and your team learns it in days. In Freshservice, workflows are built in the Workflow Automator, and orchestration is capped per plan. [1]
Every module in one price.
Ticket system, portal, change, CMDB with discovery, license management and the AI are one product at nara, with AI processing exclusively in the EU. There is nothing you have to buy later as a module. In Freshservice, Copilot, asset units, orchestration packs and integration packs come on top as needed. [1]
Your tickets show what nara takes on.
With read access to your Freshservice history, we show within one to two weeks which requests nara handles from day one and how much time your team gets back.
What Freshservice charges extra for
Freshservice is licensed per agent. The classic AI agent for employees comes only with the Enterprise plan, with 1,200 sessions per license per year. The new AI Agent Studio is free in Growth, Pro and Enterprise until 31 Dec 2026, and Freshworks has not published a price for the period after that. Copilot for the IT team costs $29 per agent per month, from the Pro plan up. Additional asset units come as add-on packs, as does orchestration at $250 per 1,000 transactions. [1][9]
nara: ITSM at €2.50 per employee per month (€1.75 from the 1,001st employee) with every module and unlimited IT agents, plus a nara plan from €1,500 per month, plus migration at a fixed price per quote. All prices exclude VAT. As long as your old ITSM contract runs, you pay nothing for the ITSM, for up to 12 months.
Questions about nara and Freshservice
Yes. nara includes a ticket system, self-service portal, service catalog, problem and change management, SLAs, CMDB with discovery and license management, every module in one price. There is also an AI agent that resolves requests itself in Teams, by phone and on the device.
Sources
freshworks.com/freshservice/pricing, retrieved 11 Oct 2026.
freshworks.com, Freshservice pricing page, “Data Center Location” row, retrieved 19 Oct 2026; Freshworks Sub Processor, AWS regions US, EU, AUS, IND and ME, effective 30 Sep 2026.
Compare the Cloud, ServiceNow vs Freshservice vs Jira Service Management for UK Mid-Market IT Teams with 250–500 Users, 27 Feb 2026.
freshworks.com, Freshworks Sub Processor, effective 30 Sep 2026.
freshworks.com, Supplemental Terms, effective 6 Mar 2026.
freddyaisupport.freshworks.com, Freddy AI data processing and residency framework, updated 11 May 2026.
support.freshservice.com, Add a Phone Channel to Your Service Desk with the Freshcaller Integration, updated 18 Nov 2025.
support.freshservice.com, Freddy AI Feature Overview, updated 6 Mar 2026.
support.freshservice.com, AI Agent Studio FAQs, updated 24 Sep 2026; Introduction to AI Agent Studio in Freshservice, updated 29 Sep 2026.
