nara or ServiceNow
A complete ITSM that runs without a platform team.
nara includes a ticket system, service catalog, CMDB and change management, every module in one price. The AI resolves requests in Teams, by phone and right on the laptop. You set it up in your own words, without a consulting project. You start alongside ServiceNow and switch when you're ready.
The difference in brief
According to Compare the Cloud, ServiceNow is designed for enterprise IT with a dedicated platform team. [8] Since April 2026, AI has been part of all three package tiers. Info-Tech places autonomous AI specialists, which complete work on their own, in the top tier, Prime, and ServiceNow also counts AI usage in “Assists”. [1] Mid-sized companies usually roll out ServiceNow in three to six months with certified partners. [8]
nara is an AI-native ITSM with every module in one price. The AI handles requests from the first message to the fix, and you set it up in your own words, without consultants. nara runs alongside ServiceNow within one to two weeks and, if you want, replaces it in about six weeks, with your ticket history.
Comparison at a glance
Information on ServiceNow comes from public sources of the vendor and third parties. The numbered sources are listed at the end of the page.
nara
AI-native ITSM
ServiceNow
As of October 2026
Ticket system, self-service portal, service catalog
Yes
Yes
Problem and change management, SLAs
Yes
Yes
CMDB with discovery, license management
Yes
Yes
Modules
All in one price
AI resolves requests itself
Yes, in every plan
Depends on the tier: Advanced automates workflows, autonomous AI specialists in Prime [1]
Setup
In your own words, without consultants or programming
Certified partners; at mid-sized companies (UK market) £30,000–£100,000 for their services [8]
Getting started
Alongside your current system in 1–2 weeks, full switch in about 6 weeks
Requests by phone
Yes, with a dedicated phone number and Teams calls; unlocks accounts and resets passwords during the call
Microsoft Teams
Chat, calls and approvals
Fixes on the device
Yes, through nara Edge
Through Digital End-User Experience, licensed per device [7]
Setting up workflows
In your own words, with a test run before go-live
AI draft that admins review and configure; placeholders must be replaced before activation [6]
AI data
Processed exclusively in the EU, no training on customer data
Processing also possible in another data center region and at third parties; used to improve models, with the right to opt out [3]
Where nara leads
Set up in your own words, without a consulting project.
You describe categories, forms, SLAs, approvals and permissions the way you would explain them to a colleague. nara builds it, tests it and only goes live after your approval. You need neither programming nor a platform team, and your team learns it in days. According to Compare the Cloud, mid-sized companies (UK market) rolling out ServiceNow plan three to six months with certified partners and £30,000 to £100,000 for their services. Analyst estimates cited there put first-year costs at typically three to five times the annual license. [8]
The AI that resolves requests is in every plan.
An employee reports in Teams that a network drive is missing. nara checks the laptop through nara Edge, restores the dropped connection and closes the ticket with its findings. You decide which steps need approval, and every action is recorded in the ticket. With ServiceNow, the scope of AI depends on the tier: according to Info-Tech, Advanced automates entire workflows, and autonomous AI specialists come with Prime. [1] Actions on devices run through Digital End-User Experience, which is licensed per device. [7]
Employees ask wherever they are.
In Teams chat, by Teams call, on a normal phone number or in the nara app. On the phone, nara recognizes the caller and, for example, unlocks an account or resets a password. Anyone who prefers a person presses 0. ServiceNow also has voice agents; calls from the phone network need a contact center integration there. [5] For passwords, the ITSM voice agent sends instructions by email or a link by text message, or reads out the web address, according to the documentation. [4]
Every module in one price.
Ticket system, portal, change, CMDB with discovery, license management, the AI and fixes on the device are one product at nara. With ServiceNow, features depend on package tiers and separate products; AI usage is also counted in “Assists”, whose consumption Info-Tech considers hard to predict. [1][7]
Start alongside ServiceNow, switch on your schedule.
In the first one to two weeks, nara works alongside ServiceNow. It takes tickets, resolves them and documents every case in ServiceNow. When you want to switch, we move your ticket history, knowledge articles and assets, and the switch is complete after about six weeks.
Your data stays in Germany and the EU.
nara is developed and hosted in Germany, AI processing takes place exclusively in the EU, and we do not use your data for training. For large enterprises, nara can run entirely in your own data center, AI included. According to its documentation, the AI features for ServiceNow ITSM can send data to a central environment in another data center region, including third parties such as Microsoft Azure. ServiceNow uses inputs and outputs to improve its own models; customers can opt out. [3]
Your tickets show what nara takes on.
With read access to your ServiceNow history, we show within one to two weeks which requests nara handles from day one and how much time your team gets back. It draws on more than 40 million tickets we have analyzed in customer projects.


What nara and ServiceNow cost over three years
nara: ITSM at €2.50 per employee per month (€1.75 from the 1,001st employee) with every module and unlimited IT agents, plus a nara plan from €1,500 per month, plus migration at a fixed price per quote. As long as your old ITSM contract runs, you pay nothing for the ITSM, for up to 12 months; this is not deducted in the figures.
ServiceNow: license, modules, AI, rollout and ongoing partner services. We leave internal staff out on both sides. ServiceNow does not publish license prices, so the ranges are a nara model calculation based on public tenders and third-party estimates; every assumption, intermediate figure and source is in the calculation. [12] All figures exclude VAT, as of October 2026.
nara
List price
ServiceNow
nara model calculation
250 employees
about €77,000 plus migration
€201,000 to €450,000
1,000 employees
about €180,000 plus migration
€336,000 to €930,000
5,000 employees
about €612,000 plus migration (guide price, individual quote)
€881,000 to €2,651,000
Questions about nara and ServiceNow
Yes. nara includes a ticket system, self-service portal, service catalog, problem and change management, SLAs with queues and escalation, CMDB with discovery, license management and a knowledge base, every module in one price. There is also an AI that resolves requests itself, including by phone and right on the laptop.
Sources
Info-Tech Research Group, ServiceNow Bundles AI Into Every Product and Bets That Context Is the Missing Piece, 13 Apr 2026.
ServiceNow, press release on Autonomous Workforce and Moveworks, 26 Feb 2026.
ServiceNow documentation, ServiceNow Otto for IT Service Management (ITSM), Brazil release, updated 10 Sep 2026.
ServiceNow documentation, Agentic AI in the Voice application, Brazil release, updated 10 Sep 2026.
ServiceNow Community, AI Voice Agents, post by a ServiceNow employee, 1 Apr 2026.
ServiceNow documentation, Exploring flow generation, Brazil release, updated 10 Sep 2026.
ServiceNow documentation, DEX Architecture, updated 8 Oct 2026, and DEX subscription, updated 12 Mar 2026.
Compare the Cloud, ServiceNow vs Freshservice vs Jira Service Management for UK Mid-Market IT Teams with 250–500 Users, 27 Feb 2026, updated 22 Sep 2026.
ServiceNow Store, ServiceNow Otto for ITSM release notes, August 2026 (renamed ServiceNow Otto), updated 8 Oct 2026; ServiceNow Community, Otto vs Now Assist: What Actually Changed, 4 Sep 2026.
ServiceNow, press release “T-Systems geht live als Sovereign Partner Cloud Provider in Deutschland”, 8 Sep 2026.
Computerwoche, ServiceNow eröffnet Rechenzentren in Düsseldorf und Frankfurt/Main, 26 Sep 2018 (in operation since 30 Aug 2018).
nara model calculation, as of October 2026, excluding VAT and rounded, without internal staff on either side. Assumptions, intermediate figures and sources: How we calculate the cost over three years.
